Where AI Assistants Go Wrong: What You Need to Know

Hey there! Let’s talk about AI assistants. They’re popping up everywhere—from websites to social media and even at work. These little helpers are great for when you need information fast. And while we’re talking about those small widget assistants, imagine them as full-on voice chat assistants, answering calls and chatting away. But what makes an assistant really good, and should we use them everywhere?

Let’s start with the positives. AI assistants are designed to help people find information quickly using natural language. They can even handle different languages, which is awesome for businesses with international customers. No more endless clicking around a website or filling out forms—just easy, reliable info. Sounds perfect, right? Or is it?

Here’s the catch: not all assistants are the same, and it’s important to know when and how to use them.

Picture a business that’s been around for over five years. They’ve changed services, added new ones, and seen offers come and go. Now, imagine setting up a simple AI assistant, sold by marketers or other resellers who might not fully get how AI works. Risky? Maybe. But let’s go on. You sign up, pick your AI model (say ChatGPT), and go for the cheaper option to start. The platform lets your assistant learn from your website. Sounds cool, right? Everything on your site gets added to your knowledge base. In just 10 minutes, your assistant is ready!

You start testing. “Hello, can you tell me your opening times?” The AI gets it right, and you’re excited. But then, you ask about services, and the answer is off. What happened? The AI pulled everything from the site, both old and new. Now, you’re rushing to update everything to be accurate. It’s a reminder that AI’s success depends on good data and understanding how it works.

So, why bother with AI assistants? When done right, they can be super helpful. But remember, you don’t always need to change everything. If you have a form for data capture, you don’t have to replace it. Sometimes, a simple assistant with basic info like opening times and contact details is more accurate.

That’s why we’re here. We love solving these challenges and helping people understand that things aren’t always as they seem. Don’t waste money on hype—get real advice from professionals who care about your success as much as theirs.

Feel free to message us if you’d like to ask any questions or if you have a problem to solve and want someone to give you advice. We’re always happy to help!

About the Author

Darren Fergus

Data Integration, Automation and AI Specialist

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